The purpose of this specialty channel is to provide an underserved market -women- with original programming. We target women's beauty and grooming interests, and bring the seductive and appealing beauty industry to television. Our network is being directed by some of the finest creative minds in the entertainment industry.

The Beauty Channel will provide an underwriting environment which will yield maximum visibility for sponsors, as well as unique business partnerships among entertainment, media, and beauty-related businesses.

• Feature entertainment driven programming which empowers and inspires people to bring about positive change and take the fear out of making personal changes when it comes to an individual's appearance
  
• Allow cable operators to develop exceptional visibility and credit within their communities with above average local avail opportunities
  
• Promote Beauty, while showcasing the beauty industry and providing viewers with a complete index of specific products and related issues of interest.

At the heart of the network's business operations is a 24 hour television programming service designed to produce and acquire programming which is dedicated to BEAUTY, with programs starring well-known beauty experts and celebrities. The underlying theme of The Beauty Channel's programming is BEAUTY NEWS, EDUCATION and ENTERTAINMENT. The channel's programming is informative, educational, & entertaining.

The channel also functions as a Beauty Information Center, where both women and men may call to get information on featured and advertised products, which may be sold in their local areas. Information may also be obtained on how to enroll in national beauty schools, hairdressing academies and relevant associations around the country, including beauty contests.

Advertisers can also promote themselves on the 900 line with ads, which offers tips, advice and general beauty information- tips, advice, how to's and recipes. The telephone recording will feature a recognized beauty expert or celebrity. This toll-free beauty hotline can be made available to beauty enthusiasts around the world!

Viewer demographics are the key to our future.

Out of a possible 70 million cable subscribers, The Beauty Channel will attract la creme de la creme.

They engage in leisure activities that promote fitness and well-being and stimulating intellectual interests. They stand at the forefront of upscale purchases in the cosmetic and fragrance fields. Our customers are avid consumers, brand motivated, and value driven. They seek information on a daily basis, and are willing to seek out beauty information.

Secondary customers are the thousands who work in over 200,000 salons in the United States. Industry demand dictates the need for a network that addresses the specific needs of African American salons and consumers, which is a huge segment of this massive industry.

The Beauty Channel will address the needs of the African American marketplace; black salon clients visits their salon once every 3 weeks while the average Caucasian visits their salon once every 6 weeks.

African-americans annually account for approximately one-third of the total revenues derived from the beauty industry.

The Beauty Channel, in conjunction with Alterna Hemp Hair Products, took part in “Blowout ‘98” at the House of Blues in Los Angeles by donating a large basket of hair care products for silent auction. They raised hundreds of dollars for AIDS research and The House of Blues Foundation.

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